A silly Jeep question

[Tony Smith]

Well, it wouldn't be the first time I have heard of different pronunciations of cars in different parts of the world.
In Aust the Japanese Subaru is pronounced Soo-bar-roo, in NZ it's S'bah-ru.
In the US, a Mazda is a Mars-da, in Aust it's Mazz-da.

In Aust, when Hyundai cars were first imported from Korea, they were marketed by the importers with the slogan "Say Hi to a Hyundai" (Rhyming), but after having the error pointed out by the Koreans, it was changed to "Say G'Day to a Hyundai". Even after dealing with the manufacturers, the importers never picked up on the proper way to say the brand!

The problem with the printed word, even in these days of the global internet, is that pronunciation is still a local practice.