Gentlemen, thanks for all the interest.
The photo is of a Humber IV belonging to the 17th Duke of York's Royal Canadian Hussars (7th Canadian Recce). It is found in the album 75 page 56 entitled Vaucelles France, July 18 1944.
http://www.collectionscanada.gc.ca/l...=-1&MaxDocs=-1
The unit's HQ vehicles, as indicated by the tactical marking (though I've yet to decipher the meaning of
11/4 within the diamond) came ashore only July 16. So that would explain some of the typical markings for shipping are still present.
1102/1 is the regiment's mobilization serial.
To the side of the driver's visor, is the weight/measures card that was mandatory to be carried before embarkation. The pertinent info was either chalked or stenciled in place, but the sticker was usually ripped off not long after landing. I've put together a large example here, though the values may not be totally correct as am unfamiliar with weights expressed in imperial tons and cwts.
regards,
Jack