It's just a double winged wheel. The ANWB were originally a cyclist's touring organisation, nowadays a motoring organisation including cars, like the UK's AA or RAC. I'm not sure what you have in Canada.
It seems that they started putting up signposts and had a monopoly on it for many years. What we see in the photograph is simply a pre-war Netherlands signpost.
Judging by what I can read, they were used on the main roads out of towns. Presumably just to remind motorists who broke down kilometers from anywhere that they should have joined !
I expect that one of the Dutch members can give you more detail. I'm relatively new in the low countries !
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