I did some Goofle searching of the details on the label. It looks French because of the 'e' in 'Equipement' and the accent in 'magneto'. With the 1962 date, the search gave me a memory site on the French factory "Air Equipement"
http://air-equipement-blois-remember...-remember.html
Added. There are Google and Bing website translators that will run machine translations of content. Not always precise, but more concentrated brainpower than most of us put together.