Thread: The origin of "Jeep"
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Old 26-02-21, 03:28
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Mike K Mike K is offline
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Default Trademark
During WW2, there was some dispute over the "Jeep" trademark too. Bantam and Minneapolis Moline put up a case but Willys ignored the findings of a 1943 Commission and continued to advertise using "Jeep" as their own brand, even being reprimanded for doing so. Willys copyrighted the word "Jeep" in 1945 and were awarded the Trademark officially in 1950. To confuse matters, the Comic book character "Eugene the Jeep" was also given a trademark in 1936.

Also, some dispute arose over the iconic Jeep grill shape , I think Ford claimed it as their own design feature at one time.
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